About Us


Human Stories

Attitude champions the human spirit. Across 25 years, we've produced more than 700 documentaries. showcasing reslialiance and heart. 


We care…about craft, about people and how we represent their stories.

Across 20 years Attitude has been recognised as the world's largest producer of disability focused content. Our series Attitude has been a staple of NZ television since 2005.


But we produce so much more…paralympic sport, children’s television series, one-off documentaries and the recent prime time hit series Down For Love and Four Go Flatting are in our stable.


Series 1 of Down for Love is screenings globally on Netflix. Our other documentaries have screened in more than 85 countries.

We help the viewer take a walk in their shoes, subtly promoting social inclusion and  creating a positive vibe about what is possible despite adversity.


It’s important work. So we’ve collated our back catalogue of more than 700 programmes ensuring you can watch it. You can find it here on Youtube.


We tell authentic stories about dynamic ordinary and not so ordinary people.

Most Recent

Down For Love

Down For Love

Down For Love

Soon to deliver a third series Down for Love has been awarded the title of Best Original Factual Series at the New Zealand TV Awards in 2023 and 2024.

Discover Our Stories

Explore our powerful films that showcase the challenges, determination and achievements of people who live with disability.

Discover Our Stories

Explore our powerful films that showcase the challenges, determination and achievements of people who live with disability.

Discover Our Stories

Explore our powerful films that showcase the challenges, determination and achievements of people who live with disability.

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